Social Marketing
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Make Strategy Decisions

AudienceChoose an Audience Segment

If you have more than one option for a target audience segment at this point, it may be helpful to make a list of these and compare them. If you are completing the Strategy Development Worksheet, list the program goal and audience segment at the top. Complete a separate worksheet for each segment you have chosen.

Need to review? See Phase 2: Audience Segmentation.


If you choose to work with more than one audience segment, you should have separate behavioral targets and a different marketing strategy for each.