Social Marketing
Nutrition and Physical Activity


Using Evidence to Select Interventions

Second, a more specific level of evidence comes from actual programs or interventions that have been evaluated and tested. These "off the shelf" or existing interventions usually have materials and/or activities already developed. It can be tempting to use them as they are, especially if you don't have the time or resources to develop a complete program from scratch. But, avoid blindly adopting such an intervention without going through the steps described in the first few modules of this course to get to know your audience and what will be most appropriate for them.