Make Strategy Decisions
Choose Secondary Audiences
In addition to choosing a final audience segment, you will need to make a
decision about any influencing audiences you want to include in your program.
Look through the problem description data and formative research results to find
information that reveals who the target audience segment finds influential. If
you are using the Strategy Development Worksheet, any pertinent data can be
placed in the Formative Research Results column.
If you choose to develop program activities for the secondary audience, you will probably want to apply the audience orientation outlook to them as well.
Page 23 of 48 in Strategy Development