Social Marketing
Nutrition and Physical Activity


Scenario 28


"Thinking through the 4 P's was a good way for us to think about our marketing strategy. We had several long discussions about each and went back and forth on quite a few points, but we finally negotiated what we think are going to be the best strategies for each of the 4 P's. That was tough!

Here's our completed worksheet (PDF-72k) if you want to see our decisions."