Social Marketing
Nutrition and Physical Activity


Make Strategy Decisions

IV: Strategy for ChangeDevelop Promotion Strategy

Finally, you will develop a promotion strategy. This is more than just messages and advertisements. You may create messages and/or advertisements at some point, but only the ones that you find are necessary based on the audience research and that fit into the promotion part of your marketing mix. If you do create messages, make the connection back to your place strategy and think again about appropriate times and locations for messages.