Social Marketing
Nutrition and Physical Activity


Make Strategy Decisions

IV: Strategy for ChangeDevelop Product Strategy

Also, think about the immediate benefits of the desired behavior. Public health professionals (who care greatly about the health of others) can get too focused on the long-term health benefits, especially of nutrition- and physical activity-related behaviors. We want people to give up current pleasures for some long-term benefit that they aren't sure will ever come. That's a hard sell. So, do what you can to promote the more immediate benefits of your desired behavior.