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IV: Strategy for ChangeDevelop Price Strategy

photo of a man standing next to a doorFor policymakers, one of the barriers to change could be disapproval from their constituents. Members of a school board or principal could believe that if they make a policy to ban soft drinks in schools they could be accused of taking away individual freedoms which could hinder chances for re-election or cause complaints from parents. Help elected officials position the change you want as a real benefit to their constituents.

Many times your first inclination to minimize barriers such as lack of knowledge or education is to create materials or to educate the target audience about the issue or behavior. Knowing or believing certain things may be precursors to behavior change, but usually changes in knowledge and attitudes aren't sufficient on their own to get people to change their behavior. Think beyond providing education or materials and try to address some of the stated or unstated barriers to change.