Social Marketing
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Make Strategy Decisions

IV: Strategy for ChangeDevelop Place Strategy

The placement strategy should address

  • Where the audience does or should do the desired behavior.
  • Where the audience is located or where they gather.
  • Appropriate times and locations for messages and information (i.e., message channels).

If you've developed or are using a tangible product or service, think about how the target audience will access the products or services.

  • Is the location convenient?
  • Can you make it more convenient?
  • Are the hours appropriate?
  • Is the location appealing?
  • Are staff members friendly and accessible?

Think about who will help you implement the program. What plans can you make to ensure that they know the right message and will take it to the audience? If your program aims to change the environment of the target audience, think carefully about this "P."