Social Marketing
Nutrition and Physical Activity


Learning Objectives

After completing this module, you will be able to

  • Explain the purpose of the strategy development phase and describe why it's important.
  • Describe three general principles of the strategy development phase.
  • Explain how to use evidence in the selection of interventions.
  • List possible audience segments; analyze options, and select a target audience.
  • Describe the benefits of a good audience segment description.
  • Identify secondary audience(s).
  • List possible behaviors to change; analyze options and select a behavior to change.
  • Explain how to write SMART behavioral objectives.
  • Explain what "marketing mix" is and define each component.
  • Describe how each component of the marketing mix influences key strategy decisions.