Social Marketing
Nutrition and Physical Activity

CDC

Introduction

photo of people in a meetingIn this phase, you must manage the expectations of a variety of stakeholders. Many stakeholders may not be familiar with social marketing and how it works. You’ll want to involve them, but sometimes you may need to reign in people who want to jump ahead.

It can be very tempting when planning a social marketing program to begin thinking about what types of communication materials to develop or about a great slogan or logo. But, those details should wait until phase 4. Develop a clear outline for your program BEFORE you begin working on those details. This ensures that you take advantage of the information you’ve collected in phases 1 and 2 to create a unified and strategic program with reinforcing components.