Social Marketing
Nutrition and Physical Activity

CDC

Introduction

The entire marketing strategy should answer the question: "How can we get the target audience to adopt the desired behavior(s)?" You should be able to explain your intervention design based on data about/from your target audience, theory, and other research.

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Determining a marketing strategy should be a creative process. Some members of your planning team may be uncomfortable with brainstorming and working with free-flowing ideas. If so, try selecting a smaller group of individuals who are comfortable with the creative (although still research-based) nature of this process. They can work on some initial strategies and then take their ideas back to the larger group.