Make Strategy Decisions
Write Behavioral Objectives
The purpose of a behavioral objective is for you to be very clear about what
you want the target audience to do in response to your program. Even if your
program is designed to develop policy and environmental changes, you still have
a behavior that you'll ask your target audience (or a secondary audience) to do.
Other objectives, such as those used for process and outcome evaluations are
different from those used to identify and measure behavior change in your target
audience. You will write those objectives in phase 4.
Page 32 of 48 in Strategy Development