Social Marketing
Nutrition and Physical Activity

CDC

Make Strategy Decisions

III: BehaviorWrite Behavioral Objectives

The next step is to turn each specific behavior into a behavioral objective. A behavioral objective is something that you will use as a program planner to determine if your program is working. It should meet the "SMART" criteria

  • Specific.
  • Measurable.
  • Achievable (or Attainable).
  • Relevant (or Realistic).
  • Time-specific.

Some examples of SMART behavioral objectives are

  1. Mothers of preschool children in Oak Park neighborhood will offer at least one additional cup serving of a fruit or vegetable each day to their children between (date) and (date).
  2. High school principals in Eastside school system will replace all sugar-sweetened beverages with water and 100% fruit juice in all school vending machines by (date).
  3. Increase percentage of urban African-American tween males in the state who are involved in active play (outside of school time and with peers) for at least 60 minutes a day, 5 days a week from 35% to 50% by the end of this year.*

*Adapted from Georgia