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Social Marketing Basics
Which of these objectives should Rosa and Bob edit? Check all that apply.
Ninety-five percent of parents in the target audience segment will set up and enforce at least one rule about television one week after the program starts.
Fifty percent of parents who don't currently talk to their children about the types of TV they watch will begin doing so within two weeks of the start of the program.
Twenty-five percent of parents without any TV rules will discuss rules concerning TV time with their children within three weeks of the start of the program.
Fifteen percent of children will reduce the amount of TV they watch on a weekly basis by 10% as a result of new family rules within 10 weeks of the program's start.
Page 35 of 48 in Strategy Development