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Social Marketing Basics
Based on the information Rosa and Tiffany presented, provide your recommendation about whether Rosa should segment her audience any further, and if so, how you would recommend segmenting. Check the most appropriate response.
No, you've narrowed the audience down enough.
Yes, you should segment. Try segmenting by current practices, like the type/amount of rules families have about TV.
Yes, you should segment. Try segmenting by the stages of change model, like parents in the "pre-contemplation" stage.
Yes, you should segment. Try segmenting by geographic location, like families in one neighborhood.
Page 20 of 48 in Strategy Development