Step 1: Analyze Information Gaps
II: Target Audience
During the problem description phase, you identified a broad target audience.
You probably have some gaps identified about the target audience.
This section includes content about audience segmentation and secondary
audiences. Understanding these two topics will help you identify and analyze any
gaps you have about the audience. For example, you may not know
- What the segments are in your broad audience.
- How the segments differ from one another with regards to the target
- Who plays a role in influencing members of your target audience.