"So, Dan worked with me to eliminate some questions, but there are still a few
that I'm not sure what to do with. We don't want to be asking questions just to
ask questions; we want to get the information we need! Can you help me figure
out which research questions we should eliminate?"
What we know (existing data)
What we don't know (information gaps)
Formative Research Questions
|Whom do we want to reach?
Potential Ways to Segment:
- Current behavior
- Future Intentions
- Readiness to Change
- Where to Reach Them
- Other Variables
- Decision made to have a broad audience of children, but that
parents would be influential.
- National-level data on current TV watching behavior that
includes TV usage for children (broken down by age, gender, family
income level, and race and ethnicity).
- Demographic information on families who have participated in
TV-turnoff events over past two years (Wellington TV-Turnoff
- Current behavior of Wellington families (check national level
data in our community, is Wellington consistent?).
- Knowledge and attitudes of Wellington families about TV.
- Benefits that might encourage behavior change.
- Potential secondary audiences or influencers.
- Who influences the home environment and policies?
- Who influences children? Their parents?
- Do parents make the connection between weight and TV time?
- How do parents and children influence each other with regards to
- Do children (or parents) think they can reduce TV time in their
- What do parents value that will help them reduce children's TV
- How do children watch TV now?
- What do children do when they are not watching TV?
- What do parents enjoy about watching TV during mealtimes with
- Do boys watch more TV than girls?