Social Marketing
Nutrition and Physical Activity


Scenario 15


"Here are the gaps we've listed. We're not sure about all of them."

Key Decisions What we know (existing data) What we don't know (information gaps) Formative Research Questions
What are we asking them to do?
(Behavior recommendation)
  • Decision made that the broad behavioral goal is to reduce TV screen time.
  • Ideal behavior—recommendations from American Academy of Pediatrics.
  • Details about TV watching behaviors in the home (literature and surveys of U.S. parents).
  • The types of practices that are associated with or contribute to TV screen time.
  • Feasible behavior changes to ask of the target audience (considering current and ideal behaviors).