Social Marketing
Nutrition and Physical Activity


Scenario 14


"We've moved on to the audience section. At this point we've chosen children as our broad audience, but we haven't made any more decisions beyond that. Because we're targeting children, we'll probably need to collect some information from parents. Dan says that there could be a wide range of behaviors, attitudes, and beliefs in a group this broad. Determining gaps and conducting formative research is going to impact who we choose for our specific audience. We've identified a few information gaps…"