Social Marketing
Nutrition and Physical Activity


Scenario 13


"Hi. It's good to see you.
My planning team is meeting regularly now and we're excited about getting started with our formative research.

Bob is now saying we should go ahead with it, quote, 'as long as it doesn't take forever.' He's still not totally convinced that spending time on this process is a good idea…but, Tiffany is becoming a good advocate for this type of planning. She says it will help immensely once we're starting to plan our evaluation.

I adapted the Formative Research Question Worksheet from the Obesity Prevention Coordinators' Social Marketing Guidebook to help us identify and analyze our information gaps."