Social Marketing
Nutrition and Physical Activity


Learning Objectives

After completing this module, you will be able to

  • Explain what formative research is and explain why it is important.
  • List the steps in the formative research process.
  • Describe how the four plan components are revisited and information gaps
    are determined (step 1).
  • Demonstrate how to write research questions (step 2).
  • Explain the process for choosing a data collection method (step 3).
  • Discuss the development of instruments (step 4).
  • Discuss options for recruiting participants (step 5).
  • Explain the data collection process (step 6).
  • Explain options for analyzing and reporting on formative research (step 7).