Social Marketing
Nutrition and Physical Activity


Step 1: Analyze Information Gaps

photo of a boy playing video gamesI. Problem/health issueI: Problem/Health Issue

In phase 1, problem description, you spent a lot of time and effort defining and analyzing the problem. Therefore, you may not identify many gaps about the problem. However, be open to learning new information about the problem from your audience's perspective. What, if anything, about it concerns them? What do they think about the problem?