Step 1: Analyze Information Gaps
Step 1 is to analyze information gaps. This analysis helps you decide which
gaps to keep and answer with formative research and which ones to let go.
Questions you ask in later steps are based on the gaps you choose to keep. Start
by going back to the gaps that were identified at the end of the
problem description. Go through those gaps to determine which ones should be
kept and which can be let go.
Big Picture Alert
It is helpful to look ahead at the decisions you'll be asked to make in later stages to get a feel for what gaps you may need to fill now.
Page 7 of 66 in Formative Research