Social Marketing
Nutrition and Physical Activity


Step 7: Analyze and Report Data

If you have collected a large amount of data, it will be helpful to you and your team to present it in a summarized form. This is especially useful if you are working with a larger planning group or coalition that doesn't need all the details, just the main points.

Your formative research results should be accessible and easy to understand. If they are, then you are more likely to use them when developing the intervention strategies, in phase 3. You may find that strategy development is easier if you bring together following items into one summarized document

  • Problem description.
  • Relevant formative research findings.
  • Secondary data.
  • Literature review.
  • Expert advice.