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Social Marketing Basics
Which of the following would you recommend to Rosa? Check all that apply.
Think about the incentives you are offering, and make sure they are relevant to the audience.
Remove any barriers to participation that you can find. Make sure the location of the groups is convenient and that you are scheduling them at appropriate times.
Check on the questions that Wellington Data is using to identify people and make sure they are accurately screening people for the groups.
Find out if obesity is a problem for them before asking questions.
Look for another source of potential participants like church groups or after school programs instead of the Wellington Data database.
Page 56 of 66 in Formative Research