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Social Marketing Basics
What would you advise Rosa to try? Check all that apply.
If everyone does focus groups, maybe you should start with those.
Look at each of your research questions and determine what method would be most appropriate. You may find that most of the questions can be answered using several different methods which probably overlap with each other.
Find someone who you could use as a consultant. Look for a university professor, a contractor, or someone with the Wellington coalition who is experienced in doing research like this and could help you make this decision.
If you have experience with key informant interviews, stick with the methods that you know how to use.
Page 47 of 66 in Formative Research