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Social Marketing Basics
Below is a list of gaps from Rosa's worksheet. Click on any gaps you think could be deleted because they have already been filled or are not relevant.
What specific shows children are watching on TV.
Current behavior of Wellington families. Check national level data in our community. Is Wellington consistent?
Differences in TV behavior based on gender, race, and income level.
Knowledge and attitudes of Wellington families about TV.
Big benefits that might encourage behavior change.
Potential secondary audiences or influencers.
Page 23 of 66 in Formative Research