Social Marketing
Nutrition and Physical Activity



You should now be able to

  • Gather data and review available information about a specific health problem.
  • Determine who is affected by the problem and what groups could be a target audience for the intervention.
  • Identify what range of behaviors need to be changed to address the health problem.
  • Make preliminary decisions about a behavior to address.
  • Determine potential strategies for change.
  • Explain how to identify information available through existing data, and determine what is relevant to selecting a target audience and to selecting a behavior to change.
  • Identify stakeholders and obtain information from them on existing programs or activities.