Plan Components for the Problem Description
II. Target Audience
Determine Criteria for Selection
However, no single audience is likely to have all of these
characteristics. You must prioritize which ones are most important to you
and your team. Is it more important to work with a high-risk audience, or is
it more important that you aim for early success by starting with a "low
hanging fruit" approach? What happens if your stakeholders want to work with
an audience who is at high risk, but it will require extensive resources to
help them change their behavior? Work with your planning team to prioritize
criteria. Which are most important? Which are ones that would be nice but
aren't crucial? Once you know this, then you can start thinking about
different audience groups.
The planning questions document provides questions that you can answer which
will help you choose a target audience.