Social Marketing
Nutrition and Physical Activity


Scenario 9


"My team is really busy exploring data sources and gathering information. There's a lot more local information available than I realized. Last year the Wellington Health Care Association measured health markers, including BMI, of children in four different grade levels. The Heartland College Nutrition Department recently did a study examining the relationship between parents and children on food choices and dietary habits. We've already started assessing the relevance of these studies. And, the Wellington chapter of the TV-Turnoff Network has information on the families who have participated in TV-Turnoff week for the past two years.

Based on the local data we've been able to find and the literature review we've been doing, I took a stab at identifying some of the contributing factors. I think it was helpful to get my ideas down on paper."