"Well… Dr. Richards is happy because we're targeting children.
Of course, Bob was able to say
'I told you so,' because we ended up where we had started, but I think he
realized that our discussions helped to create a strong rationale for our
choices of both audience and behavior.
Reducing TV screen time is turning out to be a challenging behavior choice,
though. We have some general information in the literature about children's and
families' attitudes towards TV time, but don't have many specifics from our
community. We are also still not sure yet what specific behavior (within the
broad category of TV/screen time reduction) we want our audience to change. But,
I think we've thoroughly looked at available literature and current research on
this topic. Take a look at our
problem description draft,
(PDF-61k) if you'd like.
Page 43 of 45 in Problem Description