Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

photo of a frowning boy holding brocoliI. Problem/health issueI: Problem/Health Issue

The first plan component is the problem or health issue. In the problem description phase, complete the following activities to identify the problem and learn more about it

  • Define the problem or health issue.
  • Find existing information about the problem.
  • Identify contributing factors.