Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

Start the problem description by thinking about the four plan components:

I. Problem/health issueI. Problem/health issue
II. Target audienceII. Target audience
III. Behavioral objectivesIII. Behavior
IV. Strategies for changeIV. Strategies for change

Big Picture AlertBig Picture Alert

The four plan components are presented in order here, but when you actually create a problem description, you will likely be working with elements from all of the plan components at the same time.