Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

IV. Strategies for changeIV. Strategy for Change

Strategies Used in Other Interventions
Another aspect of identifying potential strategies during the problem description phase is to look for other interventions that tried to accomplish similar goals. Take note of the audiences used in other interventions and determine how similar they are to your target audience.

Consider the following planning questions

  • What strategies were used in interventions that have similar goals?
  • Which strategies are promising?
  • Which strategies have not worked in the past?
  • Are there strategies that have been fully evaluated or draw on a base of evidence?

Peer-reviewed articles can be especially helpful in looking for existing interventions. Other sources include people who work to change behaviors that you're interested in, or people who work with similar audiences. These people can be a wealth of practical information, so take advantage of any advice they can pass along to you.