Social Marketing
Nutrition and Physical Activity


Learning Objectives

After completing this module, you will be able to

  • Explain what a problem description is and why it is important.
  • List potential sources for existing data to inform a problem description.
  • Identify contributing factors to the problem.
  • Explain how to select broad target audiences.
  • Identify possible behaviors that need to be changed.
  • Propose possible strategies for change and support these options using current behavioral theories and data.
  • List the components of and draft a problem description.
  • Identify information gaps.