Social Marketing
Nutrition and Physical Activity



photo of a phone and notepadThis module shows the steps of gathering data about a problem and the population it affects. Completing a basic and broad analysis of the problem will provide the information for a draft problem description.

For this training, obesity is the broad health problem to be addressed. Obesity is a complex issue, so developing an effective intervention requires a thorough understanding of the problem on several levels.

You may already know something about the problem, but the process of gathering and analyzing current information will provide documentation and direction for subsequent phases. Once you have a problem description, you will be able to identify information gaps that provide the basis for formative research, which is covered in phase 2.