Social Marketing
Nutrition and Physical Activity

CDC

End Products

photo of a sign that reads "mind the gap"Identify Information Gaps
Equally important as identifying what you do know in the problem description is to identify what you don't know. It is a good idea to be familiar with all of the phases of social marketing before you begin, as well as what type of decisions are going to be made in each phase. That way, you'll be familiar with what types of information you will need in future phases. As you work through the beginning steps of phase 2, formative research, you will identify additional gaps and analyze them to see which you can fill.