Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

I. Problem/health issueI: Problem/Health Issue

Find Existing Information
Literature searches and other existing data sources can provide a wealth of quantitative and qualitative data about the problem. Also, it is important to know specifics about the problem in your local area when developing a problem description.

Some examples of data sources include

  • Epidemiological data (prevalence of obesity and contributing factors).
  • Behavioral and theoretical literature.
  • Health care systems.
  • Community-based organizations.
  • Local foundations.
  • Formative research reports and other gray literature (from government agencies, non-profit organizations, universities).
  • Policy or legislative databases.
  • Community needs assessment.
  • Community assets map.
  • Private sector lifestyle data (if accessible).