Draft Problem Description
Checklist for problem description
- Statement of the problem.
- A list or description of the factors that contribute to the problem.
- List of broad potential target audiences, secondary audiences, and
behavior changes (with rationale for each).
- Summary of any existing data about the problem, audience, and behavior.
- Models of behavior change that may apply.
- Best practices or lessons learned from other programs that may be
- (optional) List of your strategy team members and summary of how
decisions will be made.
- (optional) SWOT (strengths, weaknesses, opportunities, and threats)
Once you begin writing a draft problem description, it may be helpful to take
a step back and assess your progress by answering the following questions:
1. What are your options for a target audience? For a behavior change? For an
2. Are any of these options more appealing than others? How so?
3. Have you made any decisions? If so, can you supply a strong rationale for