Plan Components for the Problem Description
II. Target audience
Identify Potential Broad Target Audiences
It can be tempting to choose the population most at-risk for the health
problem (and priorities demand this at times), but keep in mind that your
intervention might have more success if it targets a different group.
First, you may want to address an audience who is already on the road toward
behavior change, the "low hanging fruit," to demonstrate some success. Then you
can use what you learn with audiences who have further to go.
One advantage of this approach is that changing the behavior of the more
challenging audiences should be easier when you've already started creating
norms around the behavior.