Plan Components for the Problem Description
Identify Broad Behavior
The process of identifying a behavior to change begins with looking at the
general behaviors that may help prevent obesity.
See the CDC's Division of Nutrition, Physical Activity, and Obesity's Technical
Assistance Manual for up-to-date information on promising target areas that help
to prevent obesity. Each of these target areas represents a broad behavior that
you can work on changing.
If you are doing "upstream" social marketing (i.e., trying to change the
environment or policies), the target audience and behaviors you are trying to
influence may be slightly different. The end goal may be change in these target
areas, but you will probably be asking someone to draft legislation, vote a
certain way or make a policy change.
The next step is to determine which behavior might provide a basis for
an intervention. Would the broad target
audience you selected be receptive to adopting one or more of these behaviors?
After conducting formative research (in phase 2), you will more narrowly define
your behavioral goal.