Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

III. Behavioral objectivesIII. Behavior

Audience or Behavior: Which One Comes First?

Big Picture AlertBig Picture Alert

In this training, making a decision about the audience is presented first, followed by making a decision about the behavior. But, if it works better for you to make a decision about a behavior first, then do that. The two decisions are going to be closely linked together, no matter what. Once you begin developing your own social marketing intervention, you will probably go back and forth, thinking about audiences and behaviors at the same time to gradually refine your decisions.