Social Marketing
Nutrition and Physical Activity


Plan Components for the Problem Description

II. Target audienceII. Target Audience

photo of family cookingIdentify Audience Influencers
As you review the literature and talk to subject matter experts about the health problem, also consider potential secondary audiences, or influencers. These audiences are the people who can support or hinder behavior change in your target audience. Once you identify and refine your target audience, you can begin exploring the secondary audiences in more detail.