Social Marketing
Nutrition and Physical Activity


Course Overview


The purpose of this course is to provide training about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs. The first module, Social Marketing Basics, introduces concepts that will be important as you proceed through the course. Each of the next six modules addresses one phase of the social marketing process.

Throughout the course, we'll talk about developing a plan for a social marketing program or intervention. We deliberately avoid the term social marketing "campaign" because the word "campaign" usually makes people think of advertising, communications, and messages, which is only a portion of what social marketing is all about. We use the terms program and intervention interchangeably and provide the following definition for them:

A prescribed series of activities with the main purpose of changing and/or influencing the existing behaviors or practices of a defined target audience.