The purpose of this course is to provide training about how to use social
marketing to plan nutrition, physical activity, and obesity prevention programs.
The first module, Social Marketing Basics, introduces concepts that will be
important as you proceed through the course. Each of the next six modules
addresses one phase of the social marketing process.
Throughout the course, we'll talk about developing a plan for a social marketing
program or intervention. We deliberately avoid the term social marketing
"campaign" because the word "campaign" usually makes people think of
advertising, communications, and messages, which is only a portion of what
social marketing is all about. We use the terms program and intervention
interchangeably and provide the following definition for them:
A prescribed series of activities with the main purpose of changing and/or
influencing the existing behaviors or practices of a defined target audience.