Some course features include a Glossary, and
relevant Resources, such as downloadable
worksheets, Web sites, PDFs, and citations for books and articles. One resource
in particular is the Planning Questions document which includes common questions
that you will probably need to ask and answer during your social marketing
Content for each module of the course is available as a PDF document in the
Resources section. You may download or print this document to have a hard copy
of the course content.
A key part of the course is a hypothetical scenario in which you will follow a
fictional program planner as she plans her own social marketing program. This
scenario puts social marketing planning into a real-life context. It is designed
for you to apply social marketing concepts in a simulated process that you can
then relate to your own program planning activities.
File Formats Used on This Site
Adobe Acrobat Reader (PDF)
Adobe Acrobat Reader is a program that allows users to view files in Portable
Document Format (PDF). PDF is a universal file format that preserves the
appearance of the original document. PDF files can be easily printed but not
If you do not already have Adobe Acrobat, you can
download Acrobat Reader for
Microsoft Word (DOC)
Microsoft Word is a word processing program used to create and edit text
documents. Text in Word documents can be easily modified or copied for use in
If you do not already have Word, you can
download Word Viewer for free.
Links to non-Federal organizations found in this course are provided solely as a
service to our users. These links do not constitute an endorsement of these
organizations or their programs by CDC or the Federal Government, and none
should be inferred. CDC is not responsible for the content of the individual
organization Web pages found at these links.
Books are listed by title. More details are available in the Resources page.
Articles are listed by title. More details are available in the Resources page.