Social Marketing
Nutrition and Physical Activity


When Should You Use Social Marketing?

photo of three women in an officeMany people assume that social marketing is a resource intensive process and that you must have a large budget and many people. This can be true, but it is also possible to use social marketing with limited resources. There are certain modifications that can be made when you have limited resources, and those ideas will be shared as you move through the course. If you have limited resources or are working with a very small group of people, you can still use the social marketing mindset (thinking about problems and issues from the standpoint of the person who needs to change) for no cost, even if you are not able to complete the steps in the social marketing planning process.