Social Marketing
Nutrition and Physical Activity


What is Social Marketing?

Social marketing can be thought about as a

  • Systematic and strategic planning process.
  • Social or behavior change strategy.
  • Mindset for addressing problems.
  • Total package of strategies carefully chosen based on characteristics of the target audience.

In this course, social marketing is presented as a systematic and strategic planning process that results in an intervention or program.

Social marketing is NOT*

  • Just advertising or communication.
  • A media campaign.
  • Reaching everyone.
  • A fast process.
  • A theory.

*Adapted from: Turning Point's The Basics of Social Marketing