Course Overview
Social Marketing Basics
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

What is Social Marketing?

Resources

CDCynergy's Primer for Managers describes how social marketing is different from traditional planning approaches in each of the phases.

Social marketing can be thought about as a

Systematic and strategic planning process.
Social or behavior change strategy.
Mindset for addressing problems.
Total package of strategies carefully chosen based on characteristics of the target audience.

In this course, social marketing is presented as a systematic and strategic planning process that results in an intervention or program.

Social marketing is NOT*

Just advertising or communication.
A media campaign.
Reaching everyone.
A fast process.
A theory.

*Adapted from: Turning Point's The Basics of Social Marketing