What is Social Marketing?
well-known definition of social marketing is
"the application of commercial marketing technologies to the
analysis, planning, execution, and evaluation of programs designed to
influence voluntary behavior of target audiences in order to improve
their personal welfare and that of society."*
Note the following key points in this definition. Social marketing
- Uses commercial marketing strategies.
- Involves influencing voluntary (not forced or coerced)
behavior change (not just increased awareness or increased knowledge).
- Promotes an end goal of improved personal welfare and improved
welfare of society.