Social Marketing
Nutrition and Physical Activity


Scenario 6


"Eventually, with some examples of successful social marketing efforts from Dan, Dr. Richards is open to letting me try using the social marketing planning process for designing an intervention to resubmit for the grant funding.

I've got the go ahead for spending half my time on this project until we resubmit, and if I'm lucky, I'll be able to have a small budget to go along with it!"