Social Marketing
Nutrition and Physical Activity


Scenario 5


"I explained the 4 P's approach for the intervention to Dr. Richards but he's still thinking about this from the expert-driven perspective."

Dr. Richards
"How do we know this approach will work? You're not putting enough emphasis on long-term health benefits. People in our state must not understand the health benefits to doing all these behaviors; otherwise, they'd be doing them, right?"


"Any ideas for a good response?"